品牌的意义

品牌的意义

What is Branding? 

Brand is Value , Value is Competitiveness Edge, Competitiveness is Survival

品牌是价值,价值就是竞争优势,竞争优势就是生存 


无论是个人,公司 还是物品, 品牌的观念已经根深蒂固于现代人的思想当中。 你会帮孩子选学校, 买电话要IPHONE, 开车要选BMW...

从何开始这一切变得理所当然?这就是-品牌的威力

到底是我们改变生活 还是生活不知不觉已经支配了我们?

Brand-Talks Launch

By the hunch, the moment, and the spark of genuine inspirations...
Its been a while since i look back to the concept of branding - the element which i believe crucial to all companies, organizations, or even individuals survival in this world. We live in a world filled with brands, and yet people doesn't really know how to use it for their own advantage, let alone utilize it to grow business.

We are seeing more awareness among SME's and giant corporations, including Government Linked Companies (GLCs's). Not a bad thing at all, thanks to the effort of various government departments initiatives. Finally we are moving ahead, although its a baby step, its a good sign.

Personally, i dont mind to share my thoughts, my experiences, and the point of view of a civilian, but hey, our culture (most human beings,too) are too proud, our heads are trained to be defensive for ourselves. That being said, i still believe that some people do live to learn, and learn to live, and its a blessing to share good things out.

10.50pm
30/3/2010
M3rcil3z