Branding Defination

Brand \Brand\, v. t. [imp. & p. p. {Branded} 

1. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict). 

2. To put an actual distinctive mark upon in any... other way, to show quality of contents, name of manufacture, etc.

 

brand 商標,烙印,汙名(v.)打上烙印,銘記;玷污 

简单来说，brand就是一个企业为公司还有产品打上的烙印，无论是正面还是反面